What are Cookies? Online Adverting in Jamaica in a Cookie-Free Future

Google has announced that from 2022 they will be ending support for third-party cookies. This will bring a fundamental change in the way digital marketing and online adverting will work. In Jamaica, the e-commerce sector has seen a tremendous growth with increasing internet penetration. Businesses online depend heavily on online advertising for revenue generation. And, …

Benefits of Local SEO for Jamaican Businesses

SEO or search engine optimization is used to increase the quantity of traffic to your website through organic search engine results. For many Jamaican large and small businesses, search engine optimization has worked wonders. Local SEO is especially helpful for Jamaican businesses looking for local audience online. Here are some of the benefits of local …

How Website Design and SEO Work Together

In today’s digital age, almost every business has turned to technology to help boost sales and profits. Every business comes equipped with detailed websites and offers their services via digital and technological means. An important aspect in this digital environment is website design and SEO or search engine optimization. Let’s delve into the intricacies of …

Four Website Design Key Points For Businesses

Most businesses these days have turned to virtual solutions in to keep up with the latest marketing methods of the digital age. Online solutions have made it rather easier for businesses to expand their reach and grow at warp speed. While getting a website built and customized may seem like a daunting task for any …

Five Basic Steps To Begin Digital Marketing For Your Business

Digital marketing has changed the way businesses function, strategize and grow. It has opened countless avenues and windows for business owners who are looking for an upward trend in profits and revenue returns. Let’s glance through some of the basic steps on how to begin marketing your business in the digital world. 1. Get a …

Importance Of Social Media Listening and Responding for Your Business

Social media has become one of the most sought after platforms for any business, seeing as it is one of the most effective tools when it comes to marketing and advertising your product. Millions of consumers are out there gauging and assessing brand after brand as we speak. For most entrepreneurs, building a strong client …

Five Benefits Of Mobile App For Jamaican Business

Business and marketing strategies are evolving faster than ever before, and it is safe to say that mobile applications have a major role to play in this paradigm shift. Mobile applications offer a multitude of benefits to any business, allowing it to flourish and grow. Many industries such as the hospitality industry, banking sector, healthcare …

Five Tips For Great Digital Content Creation

Digital content creation has become an indispensable necessity for businesses. With many businesses showcasing their work on various portals, social networking platforms and global websites, digital content creation is evolving at warp speed. Let us start by understanding what content is. Content is information that is developed and made available to a specific target audience …

Digital Advertising and Marketing for Jamaican Businesses

Today the world-wide web has become a boon for businesses. The magic of modern technology and internet has brought revolution in all spheres of human life and the business world is not an exception. Digital marketing is slowly and steadily taking over the business world. Digital advertising has become more popular and mainstream in the …